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FREE SHIPPING on orders over $100 CAD and $125 USD.
FREE SHIPPING on orders over $100 CAD and $125 USD.
Ethically Made

Like you, we were frustrated with disposable clothes made by mistreated people in unfair working conditions. We are fully designed and ethically made in Canada from fabric to finished basic.

True to Size

You'll find individual size charts for each item showing exact measurements for each style, no size guessing and hoping for the best required.
In a full size range from XS - 3X.

Quality and Timeless

Nobody wants cheap clothes that don't last, we focus on versatile basics made sustainably that last beyond trends. No added embellishments or big flashy logos, just quality made basics.

We make basics ethically in Canada for people who are fed up with unfairly made fast fashion so that they can enjoy a conscious wardrobe built on timeless basics.

Helping you on your road to make being conscious the new basic.

What People Are Saying...

Wow - I just received my order - love everything! I'm super impressed with the materials and fit... just wanted to let you know! Can't remember how I came across your brand, but I'm sure happy I did! 

Camille

A return customer, even before I’ve received my first order, haha! I’ve really fallen in love with your company and it’s message and what it stands for... and so excited to receive the clothes in the mail. Keep up the amazing work! :)

Marlies

I received my previous order yesterday and the clothes were so amazingly soft and fitted nicely!! :) I am so happy to have found your company! Thank you for creating such amazing products that are also Canadian-made!

Julie

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