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Let's Make Conscious The New Basic.
SHOP NOWSHAKE OFF UNFAIRLY MADE FAST FASHION AND STEP INTO A LONGER LASTING ETHICALLY-MADE WARDROBE.
Ethically Made.
Like you, we were frustrated with disposable clothes made by mistreated people in unfair working conditions, so we created a brand that changed that. We are fully designed and ethically made in Canada from fabric to finished basic.
True To Size.
It should look great, and it should fit. You'll find individual size charts for each item showing exact measurements for each style, no size guessing and hoping for the best required.
Quality and Timeless.
Nobody wants cheap clothes that don't last, which is why we focus on versatile basics made sustainably that last beyond trends. No added embellishments or big flashy logos, just quality made basics.
We make basics ethically in Canada for people who are fed up with unfairly made fast fashion so that they can enjoy a conscious wardrobe built on timeless basics.
These T-shirts are a great fit and a wonderful quality fabric (not too light, not too heavy; just the right drape). Perfect for layering, or a stand alone. Finally a basics T-shirt that flatters! Yay!
The comfort and softness of these pants cannot be overstated. I love sweatpants and these are hands down my favourites.
I have been on the hunt for awhile now for the perfect T-Shirt...and I've found it. This shirt is super comfy & a great thickness to the material (not see through!). Love it, love it, love it!
Shop By Fit
Help your friends enjoy a conscious wardrobe built on timeless basics...