Quality. Sustainable. Effortless.
Made in Canada from start-to-finish.
★★★★★ 1,900+ 5 STAR REVIEWS
Sustainable clothing made ethically in Canada for people fed-up with unfairly made fast fashion so that they can enjoy a conscious wardrobe built on timeless essentials.
Effortless Essentials
Quality made basics, designed to be the base of all your entire wardrobe.
9-to-9 Ready
Elevated styles for work, nights, and relaxation; look polished without sacrificing comfort.
Sustainably On-Demand
Shop on-demand or in-production and be rewarded for shopping sustainably.
Not Just Easy On the Eyes, But Also On the Environment
We create sustainable clothes you'll love, without sacrificing style. Join us on our mission to make the world a better, more conscious (and still fashion-forward) place.
the most wanted
Ethical fashion designed to be the base to all your outfits, and to last way beyond seasonal trends.
The Rib Polo Shirt in Ash
The Babe Tee in White
The Babe Tee in Black
Certified Sustainable
Franc-ly speaking, we back what we say; our goods are certified sustainable and ethical and have achieved the B Corporation Certification™ badge of honour.
Made in Canada, from start to finish
Sizes XXS - 4X
Sustainable Fabrics
Classic, elevated and easy to style
Clothes that look and feel good
Value driven, style focused
Elevated essentials sized XXS- 4X
Sustainable Essentials Designed for Effortless, Everyday Style
- tops
- pants
- dresses
- sweatshirts
they are all here; from the essential tee to the elevated work top – these are the closet heroes for your top half.
The Rib Polo Shirt in Ash
Stylish and comfy, sustainable pants, that feel like sweats but don't look like sweats.
Dresses and jumpsuits for easy dressing – the sustainable one and done crew.
Sustainable sweaters and sweatshirts and super soft layers – our go-to layers straight from our Toronto factories.
value driven
Sustainable & Local Knit Fabric
We use custom-knit fabrics that are dyed using non-toxic, environmentally-friendly Bluesign® certified dyes. Our fabrics are made in Toronto, Canada by our local knitter who custom-knits yarns for us. After that, our fabric is sent to local dye houses where it is dyed and set before being cut and sewn by our production partners.
value rooted
Ethical & Local Production
Our production partners are located in Toronto, Canada. We believe that it's important to ensure that the people who make our clothes are treated as well as the people who wear them. That's why we make regular visits to the production facility to ensure that the workers are treated well and paid a fair wage in accordance with Ontario employment standards.
Value focused
Giving Back
We donate all of our seconds, samples, and overstock items to the YWCA, a group of women's shelters in Toronto. Our aim is to keep the number of samples and overstock items to a minimum. However, when we have items that we cannot sell, we choose to give these new or like-new items to women in need instead of disposing of them, which is the fashion industry norm.
Ethically Made
Designed and ethically made in Canada from fabric to finished basic.
True to Size
Individual size charts showing exact measurements. In sizes XXS - 4X.
Sustainable and Timeless
Sustainable and versatile made to last beyond trends.