This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.
Congratulations! Your order qualifies for free shipping You are $150.00 CAD away from free shipping.

Your Favourite Essentials Made Better

Feel good knowing your most worn item was made with the people and planet in mind

B-Corp Certified

Ethically Made

Sustainable Fabrics

Made in Canada

Carbon Neutral Shipping

Plastic Free

Sizes XXS - 4X

I wear it all the time. Work, weekends, outings with friends. It's cosy, high quality material and still looks put together enough for me to wear at the office. I have the stripes, and want all the colours now.

L. Williams
Verified Buyer

Stop buying cheap t-shirts--these ones are made to last. The quality of this tee is excellent--the material feels durable, super soft with a nice stretch. I hope to have this for a long time!

E. Gipson
Verified Buyer

Effortless Style, Easy on the Earth

Made for comfort-loving fashion lovers who are fed up with fast fashion.

True to Size

Individual size charts showing exactly how each item measures also a size predictor to give a friendly hand. Sizes XXS - 4X


Franc fabric and dyes are sustainable, and custom knit in Canada.

Ethically Made

Both designed and ethically made in Canada from start to finish.

Quality and Timeless

Quality made to last beyond seasonal trends, and for ease of outfit repeating.

Free Shipping

Free shipping on orders over $150

The Most Wanted

The outfit repeaters, that are owned in multiple colours by many.