Your Favourite Essentials Made Better
Feel good knowing your most worn item was made with the people and planet in mind
I wear it all the time. Work, weekends, outings with friends. It's cosy, high quality material and still looks put together enough for me to wear at the office. I have the stripes, and want all the colours now.”
Stop buying cheap t-shirts--these ones are made to last. The quality of this tee is excellent--the material feels durable, super soft with a nice stretch. I hope to have this for a long time!”
Effortless Style, Easy on the Earth
Made for comfort-loving fashion lovers who are fed up with fast fashion.
True to Size
Individual size charts showing exactly how each item measures also a size predictor to give a friendly hand. Sizes XXS - 4X
Franc fabric and dyes are sustainable, and custom knit in Canada.
Both designed and ethically made in Canada from start to finish.
Quality and Timeless
Quality made to last beyond seasonal trends, and for ease of outfit repeating.
Free shipping on orders over $150
The Most Wanted
The outfit repeaters, that are owned in multiple colours by many.