Well, it doesn’t. 

But it might make you feel pretty damn good about yourself. 

Let's break it down. 

When you buy something — anything — you’re placing a demand for more of that product. What do we want more of? For ourselves and for the future? It can be a tough decision, especially when money is tight. Shopping ethically isn't cheap, but it's definitely worth it. 

Every ethical purchase is a middle finger to fast fashion — and we’re fine with being a little spicy when it comes to fast fashion. We've mentioned that we’re really fed up with fast fashion, right? ;) 

Buying ethically brings a sweet dopamine rush. Buying something new already brings a thrill, but buying something new and ethical is a whole other level. The ethical product you bought is so much bigger than you. Ethical fashion cares about the planet, the people, and you, the conscious consumer. And since you supported a company that cares, you care too. It’s a pretty good reason to feel good about yourself. You’re investing in a better future. 

You’re saving yourself money. Buying ethically comes with a higher price tag but in the long run, you end up saving yourself money. Ethically made products are typically better quality because they’re made at a slower pace and with more intention. Better quality means longer lasting. Longer lasting means less money spent replacing the same product. And voila!

A fun exercise is reflecting on your shopping habits.
Journal out how you've changed and take note of where you'd like to see more growth. Then find contentment in the present moment. You are enough. 

The best we can do is the best that we know at the moment we’re in. Don’t shame yourself for your past decisions; celebrate growth. It’s the small conscious steps that lead you to the place where you look back and see how far you’ve come. Good things take their time to grow. 

Cheers to you. To ethical products. To a more sustainable future. To slow and conscious movement. We're proud you're here for the journey with us. 

Drop your favourite feel-good reasons to shop ethically in the comment section below.

Jade is a writer, potter, and gardener living in a sleepy town in Northern Ontario. They love growing food, creating functional stoneware, and hermiting with a book as much as possible.