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Premium quality that feels as soft as a cloud, and does not compromise on values.

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What's in Franc's Fabric?

What's in Franc's Fabric? - FRANC

We opened our doors in April of 2017. We've had the opportunity to test out a few different fabric types and blends. We realized a few things that we as a brand require from fabric and what you as our customer need from fabric. In the end, we decided on a custom fabric blend that (is knit, and dyed in Canada) hit all our points.

The soft custom fabric our customers have grown to love just got even better (if that's even possible). As of Fall 2021, we've gone organic! All new and restocked styles that arrive this fall and beyond are made with the same great custom fabric blend, BUT we switched to GOTS Organic Cotton. Better for you, and better for the world.

Let us walk you through the thought process of our fabric:

1.Tencel™️ is made from eucalyptus wood fibres.

This fabric is somewhat similar to bamboo; the difference when it comes to Tencel™️ or Lyocell (which is the generic name for the same material) is the wood fibres are harvested from eucalyptus trees and then dissolved in a non-toxic organic solvent. This solvent is recycled and reused in a closed-loop process where more than 99% of the solution is reused. The benefit for us to use the name brand TENCEL™️ as opposed to the generic Lyocell is the origin of the wood fibres is traceable and guaranteed to be sourced from sustainable forests in Austria and neighbouring countries, along with their environmentally responsible, non-toxic closed-loop process. 

2. Tencel™️ is incredibly soft and gentle on the skin. 

When mixed with Organic Cotton, the fabric has the stability of cotton, a bit of the crispness but the slight drape and added the softness of Tencel™️. The material also stays soft after many washes, which to you and us is incredibly important. 

3. Tencel™️ is incredibly strong 

And when mixed with Organic Cotton, the fibres together have a high, long-lasting quality to them. This means your garments will stand the test of time; they will withhold your regular wear and tear and won't require you to be delicate.

4. Tencel™️ is incredibly breathable.

It helps to pull the moisture away from your body and release it quickly. So if you have a hot and sweaty day, your clothing made with Tencel™️ won't stay sweaty for long (and the sweat areas won't travel and grow as they would with pure cotton or bamboo), and it will help keep you cooler. 

5. Tencel™️ is less easily wrinkled.

When compared to cotton alone and other fibres like bamboo, the fabric wrinkles less. So when you hang to dry often, a few good shakes can get your wrinkles out.

6. Both Tencel™️ and GOTS Organic Cotton are created from cellulose fibres and are entirely biodegradable.


Why have we chosen to blend Tencel™️ with Organic Cotton and Lycra?

Starting in the Fall of 2021, all our fabric will be mixed with GOTS Organic Cotton, Tencel and Lycra. It was a long process to attain Organic Cotton as it is challenging to find an approved yarn spinner to spin Tencel and GOTS Organic Cotton.

Why Lycra? After many trials and tribulations with fabrics, we found we were best able to give you what you wanted concerning feel, fit, wearability and longevity when there was a bit of stretch involved. Of course, we are always looking for a more eco-friendly equivalent to spandex/lycra, but we are making do with what is available until then. 

Not perfect by any means, but we are here making small steps and continuously improving ourselves as we go.




Hi Jean,

We work with a local GTA knitter to knit our fabric.

Jean F Dube

Where do you make the fabric, in Canada?

Florence leBrun

Love your clothes and your mission but I cannot wear the clothes because I cannot tolerate any amount of Lycra. I am looking forward to when you produce clothes with 100% natural fibres.


Hi Brandy and team, this is amazing! I’ve spent years (YEARS!) searching for made in Canada, ethically made, ecologically sustainable, affordable, non yoga (but can be used for yoga if I want to on a whim), real life reusability (aka, not high fashion, I’d actually wear this on the daily) clothing and found nothing (the made in Canada part was especially hard) with reviews for fabrics that hold up… oh man, I’m so glad I found you and have been excitedly following your story for a year now. Will you bring the joggers back in stock? And pretty please will you include blush in your colour palette? 😁 looooove your ethics, keep it up!

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