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Because Like You We Think, The Details Matter...

We make basics ethically in Canada, for people who are fed up with fast fashion. As a company, we also feel it's essential, to be honest, and open with you about the details behind our clothes.



Is located just outside of Toronto, which is where our clothing is cut and sewn. Our factory is our partner in business they are not employed by us directly, though we see them as an extension of our brand. They are located 30 km away from where we work – which allows us to pop in at a moments notice. This close distance also helps to keep our carbon footprint incredibly low. We feel it's necessary to ensure the people who make our clothes are treated as well as the people who wear them. So we make regular visits to this women-owned factory. We know they are treated well and paid a fair wage as per Ontario employment standards.

FINER DETAILS: This factory is our partner in business, it is an extension of Franc but not owned or operated by us. It is small and employs 14 full-time workers. All employees have flex working hours, some new hires start out at Ontario minimum wage (which is currently $14/hr) until they gain experience and skills. Most workers are paid higher than the minimum. Some are paid by commission and others are paid by piecemeal (by garment or section) - payment type varies by skill and employee preference.

Read our five rules for ethical fashion.

behind the scenes image of our factory

knitting machine used for knitting our fabric



All our fabrics are knit and dyed (using OEKO-TEX non-toxic, low-impact, environmentally-friendly dyes) also in Toronto, Canada. Currently, our styles are made in an OEKO-TEX standard 100 certified TENCEL™ Cotton Blend. The yarns we order for our Canadian made fabric have been spun exclusively for us by a certified (and rigorously vetted) TENCEL™ yarn supplier in Korea. Canada, unfortunately, does not have the current capabilities to spin fibres into yarns.

FINER DETAILS: The fiber content that makes up our yarn comes from different locations: TENCEL™ comes from Austria, and our Cotton from the United States. The dyes that are used for our clothes are all Bluesign® certificated dyes. When you wear clothes that are made with bluesign®-approved fabric or dyes, you know that fabric was created with the highest environmental standards for textiles.

Read about why we use a Tencel blend yarn.


We are totally plastic-free! Our sturdy shipping bags are made from 100% compostable materials plus they are reusable. All our marketing materials and hangtags are printed on 100% recycled or FSC-certified paper. And unlike the norm, we never ship or store items in clear plastic sleeves, we are 100% plastic free. We try our best to ensure you have the lowest amount of things to dispose of since you're buying new clothes, not paper and plastic.

Read about our shipping bags.

our plastic free packaging

​​​​​​​supporting women


All of our seconds, samples and overstock (items that we cannot sell) are donated to Sistering. Firstly we try to keep our samples and overstock items to a minimum, but when that is not possible, we chose to give these new or like-new items to women in need instead of hosting a sample sale. Sistering is a downtown Toronto shelter for marginalized women, it is an essential step in recovery and safety for many women who need help and do not have another option.

Read about Sistering.


Every month our total emissions generated by shipping orders to you, are calculated and that number becomes our monthly offset cost. This cost neutralizes our shipping emissions and goes towards protecting forests with Pachama and contributes to certified projects, complying with the best-in-class carbon offset protocols and standards. Currently: funding the Jarí Para REDD+ Avoided Unplanned Deforestation project in the Amazon Rainforest, a Verified Carbon Standard project certified by Pachama.
Learn more about Pachama.

offsetting our shipping emissions

our pricing structure


Traditionally in the fashion industry brands, mark-up their products 5X - 10X of the actual cost to sell to boutiques and retailers. Often those clothes begin from a place of incredibly low-cost goods, due to low wages and unethical working conditions. Since our clothes start from a place that is more expensive than most traditional brands. Due to our fabric being sustainable, and our pattern maker, cutters, knitter and sewers are all paid fair wages based on Ontario employment standards. We price our clothes differently, and only mark-up our products 2X - 3X. We only sell directly to you and try our best to keep our prices as fair as possible. Our clothes are crafted ethically with quality and care but sold exclusively online in our shop.

Read more about our pricing strategy.


Franc is a small business, established in 2017, owned and operated by Brandy herself. Currently Brandy is the owner/founder/only full-time employee/only executive team member. Since Franc is small all profits still go into growing the brand, so the trusted skills of experts (partners, consultants, and freelancers) is what adds to the quality of the brand, garments and they are part of what we consider the growing Franc team.

Read more about us in our Ask Us Anything Series.


Did we miss anything? We have several blog posts where we answer even more questions about behind the scenes and more indepth into each topic. And we also have a series of Ask Us Anything Posts where we answer all the Q's.