Because Like You We Think, The Details Matter...

We make basics ethically in Canada, for people who are fed up with fast fashion. As a company, we also feel it's essential, to be honest, and open with you about the details behind our clothes.



OUR FACTORY

Is located just outside of Toronto, which is where our clothing is cut and sewn. We personally know the people who make our clothes, the factory is 30 km away from where we work – which allows us to pop in at a moments notice. This close distance also helps to keep our carbon footprint incredibly low. We feel it's necessary to ensure the people who make our clothes are treated as well as the people who wear them. So we make regular visits to our women-owned factory. We know they are treated well and paid a fair wage as per Ontario employment standards. 

FINER DETAILS: This factory is our partner in business, it is an extension of Franc but now owned or opby us. It is small and employs 14 full-time workers. All employees have flex working hours, some new hires start out at Ontario minimum wage (which is currently $14/hr) until they gain experience and skills. Most workers are paid higher than that minimum, some are paid by commission and others are paid by piece meal (by garment or section) - payment type varies by skill and employee preference. 

READ OUR 5 RULES FOR ETHICAL FASHION

OUR FABRIC

All our fabrics are knit and dyed (using OEKO-TEX non-toxic, low-impact, environmentally-friendly dyes) also in Toronto, Canada.
Currently, our styles are made in an OEKO-TEX standard 100 certified TENCEL™ Cotton Blend. The yarns we order for our Canadian made fabric have been spun exclusively for us by a certified (and rigorously vetted) TENCEL™ yarn supplier in Korea. Canada, unfortunately, does not have the current capabilities to spin fibres into yarns.

WHY WE SWITCHED TO A TENCEL BLEND YARN

OUR PACKAGING

We aim to be as plastic-free and recycled when it comes to all the "extras". Our sturdy shipping bags are made from 100% compostable materials plus they are reusable. All our marketing materials and hangtags are printed on 100% recycled or FSC-certified paper. And unlike the norm, we never ship or store items in clear plastic sleeves. We try our best to ensure you have the lowest amount of things to dispose of since you're buying new clothes, not extra papers and plastic.

READ ABOUT OUR NEW SHIPPING BAGS

SUPPORTING WOMEN BEYOND

All of our seconds, samples and overstock (items that we cannot sell) are donated to Sistering. Firstly we try to keep our samples and overstock items to a minimum, but when that is not possible, we chose to give these new or like-new items to women in need instead of hosting a sample sale. Sistering is a downtown Toronto shelter for marginalized women, it is an essential step in recovery and safety for many women who need help and do not have another option. 

LEARN ABOUT SISTERING

honestly priced basics by FRANC

HONESTLY PRICED

Traditionally in the fashion industry brands, mark-up their products 5X - 10X of the actual cost to sell to boutiques and retailers. Often those clothes begin from a place of incredibly low-cost goods, due to low wages and unethical working conditions. Since our clothes start from a place that is more expensive than most traditional brands. Due to our fabric being sustainable, and our pattern maker, cutters, knitter and sewers are all paid fair wages based on Ontario employment standards. We price our clothes differently, and only mark-up our products 2X - 3X.
We only sell directly to you and try our best to keep our prices as fair as possible. Our clothes are crafted ethically with quality and care but sold exclusively online in our shop.

READ MORE ABOUT OUR PRICING STRATEGY

WE MAKE REALLY GREAT EMAILS

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