Clothes Made Better—Because You Deserve It.
At Franc, we’re done with fast fashion. If you're fed up with cheap, trendy clothes that don’t last, you're in the right place. We create high-quality, versatile basics, ethically made in Canada, so you can enjoy a conscious wardrobe without compromising on style. Our pieces are built to outlast trends—because fashion shouldn’t come with an expiration date.
Style With Substance.
We believe fashion should be more than just something you wear—it’s a statement. Every Franc piece is made from sustainable fabrics, so you can feel good while looking great. From our signature tees to timeless dresses, each garment is designed with your values in mind: ethical production, eco-friendly materials, and real comfort. Plus, because we manufacture locally, you’re helping support Canadian jobs and reduce your carbon footprint with every wear.
Purveyor of sustainable style
Sustainability Without Sacrifice
Franc is founded by Brandy Mercredi. As a veteran apparel designer and product development manager, she was fed up with the fashion industry's status quo, just like you. That's why she decided to use her skills and experience to create a company that does better for people and the planet.
Brandy built Franc because she was tired of fashion that did more harm than good. We use only sustainable materials, including eco-friendly dyes, and partner with local factories to ensure fair treatment for workers. Our commitment to sustainability doesn’t stop at materials—it extends to creating pieces designed to last beyond trends, so you get more from every item.
Join the Fashion Revolution.
When you choose Franc, you’re not just buying clothes—you’re making a difference. Every piece is a small step toward a more sustainable, ethical future in fashion. We’re here to prove that style, comfort, and responsibility can all go hand in hand. Are you with us?
Made in Canada
From concept to finished basic, we source or make everything possible locally - keeping our carbon footprint low and ensuring the treatment of the workers at our partnering factories.
Sustainable
Our fabric content, dyes and processes are sustainable by nature - but we go beyond that to design clothes that last and don't stretch out after wear.
Better by Design
We design clothing essentials that last beyond trends and can be the basis for many outfits worn in multiple ways. Outfits should be effortless and repeated, so we create clothing to do just that.
Fit You Can Count On.
We don’t do guesswork when it comes to fit. Each Franc piece is designed with precision, and we create individual size charts for every item. No more rolling the dice on whether something will fit—our pieces are available in four signature fits (Loose, Relaxed, Regular, and Slim) and designed to work for your unique body. You’ll know exactly what to expect, every time.
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