We make basics ethically in Canada, for people who are fed up with fast fashion, so that they can enjoy a conscious wardrobe built on timeless basics.
Better Than Basic.
FRANC is founded by Brandy Mercredi, a veteran apparel designer and product developer. Like you, Brandy was frustrated with many of the standard practices in the fashion industry. So she wanted to do her part to solve the problem, by using her skills and experience and create a company that did better
We feel that personal style trumps fashion. And are obsessed with solving the problem of cheaply made clothes, made by underpaid workers in poor environmental conditions. We know fashion, can BE more and DO better. Join us in our mission to create a better, more conscious (still fashion-loving) planet.
Read more about our founder.
Forever Striving For Better.
Our company goal is to always be striving to improve the lives of the people and planet around us, in whatever way we possibly can.
Read where the name FRANC comes from.