Clothes For A Timeless, Conscious Wardrobe.

Better Than Basic.

FRANC is founded by Brandy Mercredi, a veteran apparel designer and product developer. Like you, Brandy was frustrated with many of the standard practices in the fashion industry. So she wanted to do her part to solve the problem, by using her skills and experience and create a company that did better

We feel that personal style trumps fashion. And are obsessed with solving the problem of cheaply made clothes, made by underpaid workers in poor environmental conditions. We know fashion, can BE more and DO better. Join us in our mission to create a better, more conscious (still fashion-loving) planet.
Read more about our founder.

We Are Sticklers For Great Fit.

How we approach garment fit and how we create our size charts is different from other brands. We design all our basics around four main fits: Loose, Relaxed, Regular and Slim Fit. Each garment that falls under a "fit" will hang on your body similarly, meaning if you know your size in one of our (for instance) slim fit items, you will most likely be the same size for all other slim fit items.

When it comes to our size charts, we create a unique size chart per garment, showing exactly how each garment measures instead of how we think it might fit. So even though we design consistently within our fits, we want you to have all the information so that you can choose the right size for your personal fit preference, no guessing.

So how do you pick your size? We suggest starting with your regular go-to size, then checking our size chart to see if it will fit you lose or fitted enough (for your personal preference). And we are always available if you want to chat, email for a fit or size recommendation.