Probably the best and most common question we receive. Why is it best? Because we’ve inadvertently made FRANC sound like a person, maybe because to us it is so much more than a brand. It’s also a question we love to answer. The name FRANC came from the very beginning of the brand's journey...
“Honesty has always been something I valued greatly in my relationships, and that simple something I wished was more prevalent with the brands I shopped. When I got down to mapping out this new brand I was creating I started by listing the values I wanted my brand to have; honesty was pretty much top of the list. So when it came to finding the perfect name, I used that list of values and started brainstorming. Almost immediately the phrase “Let’s be Frank” stood out and I literally could not get it out of my head. So I ran with it and then softened it a little with a C”
- Brandy (FRANC founder, designer and many many other roles) 👋
We like to think of FRANC as that ideal friend, here to help lift us and give us straight advice. She's that friend (or stranger) who saved your day by quietly letting you know when you accidentally left your zipper open or the tag on your new shirt.
2 comments
Saw a pin @ Pinterest that said “when you feel GOOD, you look GOOD” and it was from somewhere called “FRANC”. After the split second of first guessing of it being some Frank dude ;) I instantly thought of it as “being genuine”… true to oneself.. I was intrigued by the hashtag phrases following the pin and I love everything I saw in the website once I clicked “visit” button from the pin in Pinterest. Yes, so FRANC stands for “being genuine” (for me honesty connotes that) but can we please also talk about the founder’s name!? How about the name “Brandy” for someone who creates a brand!? My goodness! Just ♥️ this!!!
One note: Your mission statement would sound more on the desired positive side if it focused on upliftment rather than “being fed up”. That was the one thing I imagined differently once I started reading around on your website. Kindly suggesting this as I see that the brand is based on conscious creation, with which I also strive to live my life. Kindly a lil anectode on this:
When Mother Theresa was asked (by some movement folks) if she would join them for a walk against war. Her reply was “I will walk with you if you walk for peace”.
Conscious Creation. Because it feels good to feel good.
Lovingly stated in Canada 🇨🇦 ♥️
I love the name FRANC and your unwavering commitment to honesty. Thanks for sharing this!
Leave a comment