We have made some changes, one of them being how the structure of our pre-orders has changed and how you might see more of them. You likely have seen the launch of current (and past) pre-orders, but our updated model is unique, so we wanted to explain more about it. It is structured to be more of an on-demand system than a classic pre-order; our goal is to be more sustainable by quite literally making what you demand.
This new system is composed of 3 stages:
On-Demand Pre-Order = This will be live for 7-10 days and allow you to purchase the size you want in the colour you love. And because this is the most sustainable way to shop, we will reward you with 15% off when you order during this time frame.
Production Pre-Order = this will be live until the garments are in Stock. You can purchase the sizes and colours in production during this stage and ensure you get what you want/need before they sell out. Since this is the 2nd most sustainable way to shop, we will reward you with 10% off when you order during this time frame.
In Stock = Once the item is in Stock – it will be full priced.
Launching pre-orders in unique stages like this will help to ensure we do not overproduce (keeping excess fashion out of the world) while producing what you want and being able to reward you for shopping sustainably, which will hopefully help to ease our price increases. It will also allow you to buy in a stage you feel best about.
So, while it's definitely different, the sustainable benefits are considerable, not to mention it allows us to make sure we produce more of the sizes and colours based on what you lock in/demand.
Questions about this process? Dig through our FAQ or reach out at anytime.