Why We Should Always Celebrate Pockets
I bought my four-year-old a pair of jeans. They were the sweetest thrift-find with kitty cat knees. She slipped them on and I watched as her happy face turned to...
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The Importance of Quality over Quantity
We talk a lot about choosing quality over quantity. It’s one of the pillars of slow fashion and a tried-and-true standard that we lean on. Choosing quality over quantity means...
Let's Be Franc
Ten Steps to Becoming a More Conscious Consumer
We’ve gathered our Instagram thoughts about being conscious consumers and put it all into one place! We love talking about all the ways we can be more conscious consumers, but...
4 Powerful Ways to Lift up Other Women
Hello goddesses, warriors, badass mamas—all you beautiful women who find yourselves here today. We see you and we honour you. The world feels extra heavy lately. There’s a lot to...
"It's Time for Us All To Get A Little Uncomfortable"
words and image by @awedbymoni We are listening, learning, respecting, and actively doing the work to be the change we want to see in the world and be a better...
Turning Your BFF Advice into Self-Talk
Positive self-talk is everything and how we speak to ourselves is important. We all have an inner voice—often it’s more critical and speaks in a way we would never speak...
Five Ways to Upcycle Old Clothes
Photo by Markus Spiske And here we are again! Another day spent in our homes. Everyone hanging in there? Learning to ride the waves of this time and be gentle on...
The Importance of Inclusive Sizing
Exciting things are happening! And at this time in life, it’s good to get excited about the small things. So happy dance with us! (It’s the new drum roll ....
How You Empower Others When You Shop Ethically
Photo by Matheus Viana from Pexels One of the most effective ways to empower others is by how we spend our money. Shopping is a voting system and every dollar we spend empowers...
Why Local Production Is Important
It’s become so normal to see a Made in China label that it’s shocking when you come across one that says Made in Canada. Topics like climate change and fast...
To our FRANC friends
With the current situation with COVID-19 I wanted to take a moment to let you know that we are here, wading through this incredibly uncertain and stressful time, with you....
How to Manage Eco-Anxiety
If you’ve ever found yourself panicking over plastic bags, in despair about your street on garbage day, or freaking out on your partner about how they disposed of a windshield...