How to Become a More Intentional Consumer
You might notice when topics like ethical fashion, low-waste living, or minimalism come up the words “intentional consumer” are following along closely. Like little BFFs. We all know how challenging...
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The Importance of Quality over Quantity
We talk a lot about choosing quality over quantity. It’s one of the pillars of slow fashion and a tried-and-true standard that we lean on. Choosing quality over quantity means...
Let's Be Franc
In Real Life with Bobbi Paidel Co-Founder of Tribe of Lambs
We wanted to go beyond our brand and showcase other change-makers, tell the story of inspiring people with like-minded businesses also reaching for big things. We wanted to showcase the...
Live Lighter with Less: The Case for Minimalism
Photo by Samuel Zeller on Unsplash Society is constantly shouting for our attention and it is way too good at convincing us that we “need” all the things. But we don’t buy it...
What You Say Yes to When You Shop Ethically
Photo by Jacek Dylag on Unsplash “As consumers, we have so much power to change the world by just being careful in what we buy.” —Emma Watson— Empowering, isn’t it? When you realize...
Outfit Planning For Better Weekday Mornings
There are many bad ways to start your day, but running late and hating everything you put on your body is for sure in the top ten. The best way...
Essential Reads: Personal Finances
Photo by Henry Be on Unsplash It's a book club without the whole, testing out a new book and meeting to chat about it part. So actually, not a book club at all....
What Actually Happens When You Donate Clothes to a Thrift Store?
Thrifting is a pretty hot trend these days. Wearing someone else’s clothes gets you a high-five for an original look and another high-five for scoring a sweet find. But even...
Beginners Guide: To Low Waste-Living
The zero-waste movement is getting a lot of attention these days. And we like seeing this trend heat up faster than the rising global temperature. Of course, the climate crisis...
A Conversation on Sizing
This sizing conversation is hard for brands to have, not just ours. I mean it’s often a conversation (like money) that is avoided in groups of friends, so it’s no...
The #1 White T-Shirt Killer
What's better than a brand new white t-shirt? Okay, in all honesty, many things, but a brand-new-perfect-plain-white-tee is pretty fantastic, even if it's not the best thing in life. White t-shirts are great (we already confirmed...
Where does the name FRANC come from?
Probably the best and most common question we receive. Why is it best? Because we’ve inadvertently made FRANC sound like a person, maybe because to us it is so much...