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Premium quality that feels as soft as a cloud, and does not compromise on values.

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Let's Be Franc

From Concept to Garment - FRANC

From Concept to Garment

We are a people-centric brand, we are inspired by you, we base many decisions on what we learn from your feedback. Being a small and growing brand allows us to...

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How Do ReStocks Work? - FRANC

How Do ReStocks Work?

When it's an excellent basic or just a sweet style, items or sizes can go in a flash. And then you'll see our handy little pop-up that gives you the...

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How to Combat Retail Therapy - FRANC

How to Combat Retail Therapy

  Retail therapy–the act of buying yourself something to boost your mood–is pretty common in our society. Stressed out? Get a new outfit. You’ll feel great! Crumby day? Treat yourself....

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Fast Fashion vs Slow Fashion - FRANC

Fast Fashion vs Slow Fashion

 Photo by Bilyana Slaveykova on Unsplash According to Merriam Webster, fast fashion is defined as an approach to the design, creation, and marketing of clothing fashions that emphasizes making fashion trends quickly and...

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Dear Fast Fashion, - FRANC

Dear Fast Fashion,

Dear Fast Fashion, It’s been a while since we’ve talked. We’ve grown apart recently, but I still need to get some closure on our relationship. You and I once had...

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