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Honestly Good Wardrobe Essentials.
designed for style and comfort.
★★★★★ 2,500+ 5 STAR REVIEWS
Versatile essentials that blend timeless style and exceptional comfort, using sustainable materials so you can feel great and look even better.
Effortless Essentials
Quality made basics, designed to be the base of all your entire wardrobe.
9-to-9 Ready
Elevated styles for work, nights, and relaxation; look polished without sacrificing comfort.
Sustainably On-Demand
Shop on-demand or in-production and be rewarded for shopping sustainably.
Certified Sustainable
Franc-ly speaking, we back what we say; our goods are certified sustainable and ethical and have achieved the B Corporation Certification™ badge of honour.
the most wanted
It’s all about thoughtful design, high-quality materials, and timeless style.
Not Just Easy On the Eyes, But Also On the Environment
We create sustainable clothes you'll love, without sacrificing style. Join us on our mission to make the world a better, more conscious (and still fashion-forward) place.
Low Maintenance, High Style
not just stylish but easy to wear, care for, and integrate into your busy life.
Sustainable without Sacrifice
durable and eco-friendly that doesn't sacrifice style or comfort.
Go-To for Everyday
Pieces that feel good, are easy to wear, and can be worn on repeat.
Elevated Essentials Designed for Effortless, Style
- tops
- pants
- dresses
- sweatshirts
they are all here; from the essential tee to the elevated work top – these are the closet heroes for your top half.
Stylish and comfy, sustainable pants, that feel like sweats but don't look like sweats.
Dresses and jumpsuits for easy dressing – the sustainable one and done crew.
Sustainable sweaters and sweatshirts and super soft layers – our go-to layers straight from our Toronto factories.
As seen in
Elevated essentials sized XXS- 4X