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Premium quality that feels as soft as a cloud, and does not compromise on values.

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Your Favourite Essentials Made Better

Feel good knowing your most worn item was made with the people and planet in mind

B-Corp Certified

Ethically Made

Sustainable Fabrics

Made in Canada

Carbon Neutral Shipping

Plastic Free

Sizes XXS - 4X

I wear it all the time. Work, weekends, outings with friends. It's cosy, high quality material and still looks put together enough for me to wear at the office. I have the stripes, and want all the colours now.

L. Williams
Verified Buyer

Stop buying cheap t-shirts--these ones are made to last. The quality of this tee is excellent--the material feels durable, super soft with a nice stretch. I hope to have this for a long time!

E. Gipson
Verified Buyer

Effortless Style, Easy on the Earth

Made for comfort-loving fashion lovers who are fed up with fast fashion.

True to Size

Individual size charts showing exactly how each item measures also a size predictor to give a friendly hand. Sizes XXS - 4X

Sustainable

Franc fabric and dyes are sustainable, and custom knit in Canada.

Ethically Made

Both designed and ethically made in Canada from start to finish.

Quality and Timeless

Quality made to last beyond seasonal trends, and for ease of outfit repeating.

Free Shipping

Free shipping on orders over $150

Making an Impact, One Shirt at a Time

We aim to improve not only the lives of our community but also the world we all live in. We’re passionate about leaving a positive environmental, social, and governance impact.

Learn More About Franc

How is Franc clothing different from other North American made brands?

Many clothing brands are only made partially in Canada; to qualify to say "Made in Canada," only the garment's last portion must be completed here.
While Franc is produced locally from fabric to finished garment and every possible trim in between, we leverage as much as possible locally.

How are Francs clothes different from other sustainable or ethical brands?

We are a small business that prides itself on listening to customers. We do our best to make great clothes for as many people as possible while never sacrificing anything for the environment or the treatment of the skilled humans who make our clothes.

What happens if I want something that is sold-out?

We are a slow fashion brand, some styles and colours are limited.
Some are also limited by the season.
We often re-stock bestselling items, but since we custom knit and dye all our fabrics we can only restock in a timely manner if we have fabric on hand.

How is your sizing compared to other brands?

We believe in being transparent about our sizing, but we understand that if you’re used to other brands, it may take some getting used to.
Here are a few things you should keep in mind:

  • We base our clothes on "fits," which means that all slim-fit items will fit the same. Be sure to choose the right size based on the fit you prefer - even if we design something to be loose-fitting, you can still size down for a more relaxed look.
  • For each style, we provide a size chart that shows the measurements when the garment is laid flat. This eliminates any guesswork and allows you to compare your measurements or the measurements of a garment you already own.