Honestly Good Wardrobe Essentials.
Made in Canada from start-to-finish.
★★★★★ 2,500+ 5 STAR REVIEWS
Sustainable clothing made in Canada for people fed-up with unfairly made fast fashion so that they can enjoy a conscious wardrobe built on quality essentials.
Effortless Essentials
Quality made basics, designed to be the base of all your entire wardrobe.
9-to-9 Ready
Elevated styles for work, nights, and relaxation; look polished without sacrificing comfort.
Sustainably On-Demand
Shop on-demand or in-production and be rewarded for shopping sustainably.
Not Just Easy On the Eyes, But Also On the Environment
We create sustainable clothes you'll love, without sacrificing style. Join us on our mission to make the world a better, more conscious (and still fashion-forward) place.
the most wanted
Ethical fashion designed to be the base to all your outfits, and to last way beyond seasonal trends.
Certified Sustainable
Franc-ly speaking, we back what we say; our goods are certified sustainable and ethical and have achieved the B Corporation Certification™ badge of honour.
Elevated essentials sized XXS- 4X
Ethically Made
Designed and ethically made in Canada from fabric to finished basic.
True to Size
Individual size charts showing exact measurements. In sizes XXS - 4X.
Sustainable and Timeless
Sustainable and versatile made to last beyond trends.
Sustainable Essentials Designed for Effortless, Everyday Style
- tops
- pants
- dresses
- sweatshirts
they are all here; from the essential tee to the elevated work top – these are the closet heroes for your top half.
Stylish and comfy, sustainable pants, that feel like sweats but don't look like sweats.
Dresses and jumpsuits for easy dressing – the sustainable one and done crew.
Sustainable sweaters and sweatshirts and super soft layers – our go-to layers straight from our Toronto factories.
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